Just over two years ago, this project was conceived. BUSTOUT came to life through a shared vision between me and fellow artist Piluca. Together, we decided to use our artistic talents to raise awareness for a deeply important cause.Running a gallery and studio provided a unique space that naturally attracted people from all walks of life. It was here that Piluca and I began shaping this project, unaware of the incredible impact it would eventually have. What started as a simple idea blossomed into a movement involving 99 women and one man, each contributing their support—whether through personal experiences or simply because they believed in the project’s mission to raise awareness.
One of the first participants to step in front of my camera was Rachel. Her session was unforgettable—an emotional and powerful experience. Rachel was a survivor, and she shared a statement that has since become a rallying cry for the project. When faced with her diagnosis, she said, “I’VE GOT SHIT TO DO.” Her attitude was clear: cancer was an inconvenience she refused to let dictate her life. Her strength and determination inspired us all.
We interviewed Rachel and her husband, Alistair, and were moved by their resilience and approach to simply “getting on with it.” Their story set the tone for many others to come—open, honest, and deeply personal accounts of navigating life with cancer.
Throughout this journey, I photographed women at various stages of their battles. Some were preparing for mastectomies or lumpectomies, using the photos to document their bodies before surgery. Others revealed fresh scars, healing reconstructions, or lasting reminders of their journeys. Each story, each photograph, added a layer of meaning to this project.
As I often said, this art piece represents every age and every stage, capturing the essence of those who wanted to contribute to raising awareness. From behind the camera, I had the privilege of listening to their stories, gaining an intimate understanding of their experiences. It was a humbling process.
The photographs are intentionally simple, presented in black and white. Each image is accompanied by minimal details: age, bra size, and occupation—an honest document showcasing how breast cancer affects people indiscriminately, regardless of age, race, or background. It is unapologetically inclusive.
I hope these images inspire viewers to pause, reflect, and grow in empathy and awareness. Each of us can make a difference.
In addition to the photographs, Piluca created a beautiful animation featuring Boo and Bee—two characters that communicate important messages in a universal, visually engaging way. Their simplicity transcends language barriers, making people smile while conveying the gravity of the cause.
We were fortunate to collaborate with Lisa Allen of The Pink Ribbon Foundation. Her relentless energy and creativity in organizing events and raising both funds and awareness for breast cancer have been truly inspiring. Partnering with her has been an honor.
If our work contributes even a small part to this important mission, we will have made a difference.
Finally, we want to thank everyone who generously gave their time, shared their stories, and courageously participated in this project. Your bravery and support have been the heart of BUSTOUT.
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